My Emotional Life
EMO人生

Year: 2024
Client: Studio Ordinary 平凡製作
Scope: Event Identity, Visual Identity, Art Direction, Poster, Exhibition, Motion



Rationale

Background
The “Chiayi Youth Festival" is an experimental lifestyle exhibition organized by the Chiayi City Government. By inviting outstanding talents from various industries to participate, the festival encourages young people from Chiayi to return to their hometown, developing innovative proposals with creativity and imagination.

Design Solution
We designed the key visual for the themed exhibition. Centered around the keyword "EMO(means Emotional)," we created an EMO youth figure that reflects a mix of distress, confusion, and a touch of optimism. After producing the motion poster, the visual identity system was handed over to the curatorial team for different production items.

專案背景
「有事青年節」是嘉義市政府舉辦的一個高度實驗性的生活節,透過邀請來自各領域的傑出人才參與展出,鼓勵嘉義青年返鄉,並以行動力、想像力打造各種創意提案。


設計執行
我們負責2024年主題展區的主視覺規劃。圍繞著「EMO」這個關鍵字,我們創造了一個既苦惱、混亂,卻又有些樂觀情緒的當代EMO青年形象,並製作了動態主視覺,完成之後交由策展團隊應用於其他製作物。




Credits

Art Direction & Design: Jay Guan-Jie Peng
Motion Design: Kevin Cheng
Print Production Design: Studio Ordinary 平凡製作
Case Study Photography: Studio Ordinary 平凡製作






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