Background
FPA is a digital art and design team based in Taipei, with a core focus on "art," "design," and "technology." FPA is dedicated to delivering a sophisticated and refined style in its works, emphasizing diversity and inclusivity, while also demonstrating adaptability to technology, economic trends, and business models.

Design Solution
We collaborated with the FPA team to create this identity system. In the design, we used the fundamental "0" and "1" from computer science to form a custom letter "a," which reflects the "A" (art) in the team name and symbolizes the essence of digital art. Fluorescent yellow was adopted as the primary color to convey the dynamic, energetic, and flexible nature of their works, while black and white serve as secondary colors to echo the digital worldview constructed by 0 and 1. We aimed to make the identity bold and sharp, yet detailed and refined, to fully express the unique personality of the FPA team and their creations.

專案背景
FPA是來自台北的數位藝術與設計團隊，核心理念聚焦於「藝術」、「設計」與「科技」。FPA致力於呈現沉穩且細膩的作品風格，強調多元與包容性，同時具備對科技、經濟及商業模式的延展性。


設計執行
我們與FPA團隊合作，共同打造了這套識別系統。設計上，我們以電腦科學中基本的「0」與「1」構成了客製化的字母「a」，呼應FPA品牌名稱中的「A(art)」，同時象徵數位藝術的本質。主色調採用了螢光黃，展現其作品的動態性、活力與彈性；黑白色則作為次要色彩，呼應0與1所構成的數位世界觀。我們期望這套識別看起來強烈、俐落，又具細膩的細節，以充分表達FPA團隊及其創作的獨特個性。